I think it's great for them, they have access to a transmedia approach with the skillset of Nordisk Film, but they also probably got some funding capabilities so they can continue to create their own games and we will continue to publish and distribute games with them. Nordisk invested in Supermassive, they got to know each other. "We're very happy that they found this partnership with Nordisk. Earlier this year, Supermassive was acquired by Nordisk but Muller says this “doesn't change anything in the relationship."
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The Devil in Me, the fourth game in the Dark Pictures series and its first season finale, is due to release this Novemberīandai Namco has been working with Supermassive for years on the Dark Pictures Anthology series.
And then you have our own titles from Europe." "So that's the portfolio of Bandai Namco: a combination of games coming from Japan, some of them global successes, some of them probably less global. And then next to it, we have The Devil in Me which is a game we're doing with Supermassive. It's a German studio, it's an IP creation initiative from Europe that is going to target primary Western consumers, but also Japanese consumers – it's a global game. The first previews are very positive, and we're very happy with the relationship with Limbic. "Park Beyond from Limbic which we invested in last year. "When you look at the games that we at Gamescom this year, I think there's a good combination of, for example, a game coming from Japan with One Piece Odyssey, which is a Shueisha IP published by Bandai Namco, and then we've also got Park Beyond next to it. Muller does say Bandai Namco Europe is still "pushing for" a better presence in the West, but he is keen to show progress across the entire portfolio rather than pin success on one title. It's a combination of the type of game it is and the positioning of it. "Dark Souls has always been perceived as a difficult and Elden Ring is a difficult game but I think with the work we've done to explain properly to our fans the way they could discover this adventure, this new game has touched a larger audience and has made it more accessible. I think we anticipated that the game was going to be a very high quality game but the fact that it touched such a large audience is extremely pleasing and we're very happy. The open world, the accessibility of the game, the depth, it clearly has surpassed our expectations and also fans' expectations. We worked with FromSoftware on the Dark Souls series, but Elden Ring is taking this genre to a new level. "We're very proud of the quality of the game, we're very happy with the relationship with FromSoftware. "We're extremely proud of Elden Ring and the latest numbers – 16.5 million sales in quite a short period of time," Muller continues. The difference with Tekken – or previous global successes at Bandai Namco – is that Elden Ring succeeded in a genre (Souls-like) that's previously been less mainstream, and falls into the category of new IP – a topic close to Bandai Namco's heart, having invested £96 million into its IP Axis Strategy this year. "It's a global success but it is not first global success," he smiles, pointing to Tekken among many other successful Bandai Namco properties.
"We anticipated that was going to be very high quality but the fact that it touched such a large audience is extremely pleasing" When asking Muller what the success of Elden Ring means for Bandai Namco and whether the publisher’s Western ambitions have now been achieved, the answer is level-headed. Its success wasn't exactly a surprise but the scope of it did take the industry by storm. As a comparison, it took Dark Souls 3 over four years to sell ten million units. It took Elden Ring only three weeks to reach 12 million copies shifted.
As of June 2022, it had sold 16.6 million units globally and is Bandai Namco's fastest-selling game of all time. The FromSoftware-developed hit is currently 2022's best-selling title across Europe, ahead of FIFA 22 or Pokémon Legends: Arceus. This year, our conversation with Bandai Namco Europe CEO Arnaud Muller at Gamescom felt like all of this is now coming together, underlined by the massive success across Western markets of Elden Ring.
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Solution: Walk/Run past the Rattata without it having line of sight.For a few years now, conversations on this very site about Bandai Namco have been revolving around the company's desire to " crack the West" via its European branch, its strategy to focus on new IP, and to work with the biggest independent studios.
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